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Gong is the reference platform in revenue intelligence, and for large enterprise sales organizations it remains a strong choice. But it is also one of the most expensive tools in the category, its pricing is not public, and many mid-market teams end up paying for a depth of platform they never use. This guide compares 10 credible Gong alternatives in detail.
Quick answer: pick Praiz if you want conversations turned into structured, queryable CRM data at a transparent price. Pick Chorus or Clari Copilot if you are already invested in their ecosystems, Avoma for an all-in-one meeting assistant, and Fireflies or Fathom if you only need recording and summaries.
Why look for a Gong alternative?
Three reasons come up consistently when sales and RevOps leaders evaluate a switch:
- Undisclosed, enterprise-level pricing. Gong works on quote-based contracts that typically combine a platform fee with per-seat licenses (Gong does not publish pricing). For mid-market teams, the total cost is often hard to justify against the value actually used: our breakdown of Gong pricing details the three fee layers behind a typical quote.
- Complexity and over-dimensioning. The platform is built for large, structured revenue organizations. Mid-market teams frequently describe it as more than they need, with a long procurement and deployment cycle to match.
- US-first design. Gong is built primarily for the US enterprise market. European buyers regularly raise language coverage, GDPR requirements and local support as evaluation points.
How we compared these Gong alternatives
Every tool in this list was evaluated on five criteria, which are also the questions to put to any vendor on your shortlist: depth of analysis (summaries or structured, queryable data), CRM automation (a note in the activity feed or actual field-level sync), coaching and scoring at 100% of calls, deployment and support (AI tools need to be configured around your sales process, and many vendors leave you alone with it), and pricing transparency.
The table below gives the shortcut view before the detailed breakdown.
| Tool | Best for | CRM automation | Scoring and coaching | Pricing model |
|---|---|---|---|---|
| Praiz | Conversations turned into structured CRM data | Field-level, any CRM field | 100% of calls, custom scorecards | €30/user/month, public |
| Chorus | ZoomInfo customers | Good, within ZoomInfo suite | Yes | Quote-based |
| Clari Copilot | Clari users, forecasting link | Deep within Clari | Yes | Quote-based |
| Salesloft | Engagement and calls in one | Activity sync | Included module | Quote-based |
| Avoma | All-in-one meeting assistant | Good | Yes | Public per-seat tiers |
| Jiminny | Coaching-first teams (UK/EU) | Standard sync | Strong | Quote-based |
| Modjo | French enterprise teams | Strong (HubSpot, Salesforce) | Strong | Quote-based, premium |
| Sybill | Individual reps, deal summaries | Auto deal summaries | Light | Public per-seat |
| Fireflies | Budget notetaking | Notes in activity feed | Light | Free tier + paid |
| Fathom | Free personal notetaker | Light | No | Free plan + paid |
The 10 best Gong alternatives in 2026
1. Praiz
Praiz takes a different approach from Gong and from notetakers: it is an infrastructure layer that turns sales and customer conversations into structured, queryable data. Calls and meetings are recorded and transcribed in 100+ languages, then configurable AI agents run on every conversation, in three families: generation (summaries, follow-up emails, proposals), scoring (MEDDIC, BANT, SPICED or your own scorecard) and tracking (competitor mentions, objections, churn signals, product feedback).
Every conversation enriches a database you can filter and analyze, with any CRM field filled automatically in HubSpot, Salesforce, Pipedrive and Aircall, and the MCP server lets you query your conversations from Claude or ChatGPT. Teams using Praiz report (internal data) a CRM completion rate multiplied by 5, 100% of deals with MEDDIC completed automatically versus 32% before, +20% win rate and about 1h30 saved per person per day.
- Best for: mid-market sales and CS teams (especially in Europe) that want Gong-level insight without enterprise cost or complexity
- Pricing: one all-inclusive plan at €30 per user per month (annual) or €40 (monthly), on the pricing page
- Watch out for: if all you want is a free personal notetaker, Praiz is more than you need
- Deployment: days, not months, with hands-on onboarding and agent configuration included, a point where most competitors leave teams on their own
Gong-level insight, mid-market price
Turn every call into structured CRM data
Praiz runs AI agents on 100% of your conversations and syncs the output field by field to your CRM, from €30 per user.
2. Chorus by ZoomInfo
Chorus is a conversation intelligence platform acquired by ZoomInfo, offering solid call recording, transcription and deal intelligence, tightly integrated with the ZoomInfo data suite.
It makes the most sense for teams already paying for ZoomInfo, where bundling can soften the price. As a standalone purchase it remains enterprise-oriented, with quote-based pricing.
3. Clari Copilot
Formerly Wingman, Clari Copilot is the conversation intelligence layer of the Clari revenue platform. Its strength is the connection between call data and forecasting: conversation signals feed directly into pipeline and forecast views.
The best fit is organizations standardizing on Clari end to end. Bought alone, it is less differentiated.
4. Salesloft
Salesloft is a sales engagement platform with conversation intelligence built in. If your priority is combining cadences, dialer and call analysis in a single tool, it is a credible consolidation play.
Conversation analysis is one module among many rather than the core of the product, so depth is more limited than dedicated platforms.
5. Avoma
Avoma positions itself as an all-in-one AI meeting assistant: scheduling, recording, transcription, notes, plus conversation and revenue intelligence features. It publishes transparent per-seat pricing across several tiers, which mid-market buyers appreciate.
The breadth of features is the trade-off: teams using only part of the platform may find lighter tools better value.
6. Jiminny
Jiminny is a coaching-first conversation intelligence platform with a strong UK and European presence, focused on call scoring, team development and manager workflows.
A good option when coaching is the primary driver, less so when the goal is structured data extraction and CRM automation at field level.
7. Modjo
Modjo is the historical conversation intelligence leader on the French market, used by well-known scale-ups, with solid HubSpot and Salesforce integrations and advanced coaching features.
It is a premium option: per-seat pricing sits at the high end of the European market, and the platform is rich enough that adoption requires real internal effort. For French-speaking enterprise teams wanting an established local reference, it belongs on the shortlist.
8. Sybill
Sybill is an AI sales assistant focused on call summaries, behavioral signals and automatic CRM updates. It appeals to individual reps and small teams who want accurate deal summaries pushed to the CRM with minimal setup.
It is lighter on team-level analytics and structured cross-conversation analysis.
9. Fireflies
Fireflies is one of the most popular AI notetakers: recording, transcription, summaries and a very large integration catalog, with a free tier and low-cost paid plans. It is a budget-friendly way to stop losing call content.
The limit is structural: it produces summaries rather than structured, queryable data, so business analysis across conversations (objections, competitors, trends) stays out of reach. Our guide to Fireflies alternatives covers that segment in detail.
10. Fathom
Fathom offers a genuinely useful free plan for recording and summarizing meetings, which made it popular with individual users.
As a Gong alternative for a team, it plays in a different category: no deep revenue intelligence, no field-level CRM automation, no scoring at scale. A fine personal notetaker, not a conversation data platform. If you are comparing at that end of the market, see our guide to Otter alternatives.
How to choose the right Gong alternative
Start from the job to be done, not the feature list:
- You want conversations to become reliable CRM data and business signals: Praiz is built exactly for that, at a fraction of Gong's cost.
- You are already committed to an ecosystem: Chorus (ZoomInfo), Clari Copilot (Clari) or Salesloft make sense inside their suites.
- You mainly want coaching: look at Jiminny or Modjo.
- You only need recording and summaries: Fireflies or Fathom will do it cheaply.
Whatever you shortlist, test on your real calls, in your real language, with your real CRM. And ask every vendor the onboarding question: who configures the tool around your sales process, how long does it take, and who answers when something needs adjusting. Adoption, not features, is where most conversation intelligence projects fail, and it is the criterion buyers regret ignoring (G2 reviews across the category reflect it consistently).
Frequently asked questions
Why do sales teams look for a Gong alternative?
The most common reasons are cost and complexity. Gong does not publish its pricing: buyers report quote-based contracts combining a platform fee and per-seat licenses, designed for large revenue organizations. Mid-market teams often find the platform oversized for their needs and the total cost hard to justify at their scale.
What is the best Gong alternative for mid-market teams?
It depends on what you need most. Praiz is the strongest option if you want conversations turned into structured, queryable CRM data at a transparent price. Avoma fits teams that want an all-in-one meeting assistant. Fireflies or Fathom work if you only need recording and summaries on a small budget.
What is the difference between an AI notetaker and conversation intelligence?
A notetaker records a call and produces a summary, then the data is rarely used again. Conversation intelligence platforms analyze 100% of conversations to extract structured signals: objections, competitor mentions, methodology coverage, churn risk. The output is a database you can query and sync to your CRM, not a pile of summaries.
Can I replace Gong without losing CRM automation?
Yes, but check the depth of the CRM sync before you commit. Some tools only log a summary into the activity feed. Others, like Praiz, fill any CRM field automatically (text, dropdown, number), including methodology fields such as MEDDIC or BANT, in HubSpot, Salesforce and Pipedrive.
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